The NFL season kicked off a few weeks ago, and with it, something new - YouTube has taken over the streaming rights to the regular season for the first time. This might seem like a small thing, but the previous owner, DirectTV, held the rights since 1994!
Naturally, YouTube has been pushing its Sunday Ticket package aggressively.
Looking at downloads, it seems to be working.
Last Sunday, YouTube TV saw the most downloads ever in a single day! According to our App intelligence, YouTube TV saw 195K downloads on Sunday.
On an average day this year, YouTube TV got around 20K downloads from the App Store and Google Play. That's nearly a 10x increase, and that's thanks to the NFL.
YouTube TV's previous peak came in February when downloads rose to 178K, but that hasn't happened since and not really before, making this spike an important one.
Streaming, from mobile, has become not just acceptable but also common and just like what we're seeing with other streamers, content is king.
And the NFL is the king of sports, in the US at least.
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